What’s the Difference Between SEO and SEM?

Here we will be describing more about the Search Engine Optimization and Search Engine Marketing; these are two explicit strategies that aim in increasing the visibility of your website on various search engines.

Facts related to SEO and SEM with differences in execution

SEO strategies

SEO amounts to free gathering of traffic that helps them to crawl towards your website through optimization. When a website is optimized it can easily be captured through various search engines.

To get higher rankings in SERPS through SEO strategies can help you to attain the top position at various search engines. There are two types of SEO i.e. Onsite and offsite which are one of the important pillars that are applied on your business websites or blogs. In off-site SEO the ranking system gives priority to other websites whose votes help in increasing the ranks. Certain components of on-page SEO are:

  • Collaborative approach through keywords into title tags, alt text, Meta descriptions, heading tags etc.
  • Posting for blogs along with quality.
  • Clear formatting of page URLs
  • Best and speedy page loading results
  • Authorizations through Google
  • Social sharing of content within

Off-page SEO

  • Bookmarking socially
  • Sharing socially
  • High quality back link profile along with a high quality yet authorized sites

To create your online visibility when the traffic looks ahead for some effective, reliable and helpful results can be eventually determine through SEO. In our SEO Agency we use delegate the SEO services to the SEO Miami.

SEM strategies

SEM i.e. Search engine marketing which entirely depends on paid services such as buying ads in process of gaining higher traffics.


  • Authentic keyword research

To generate or to convert traffic one requires a great authentic mode of keyword research. Keyword analysis and search results lead you towards the customers’ perceptions of finding the keywords useful as it puts impact on the search results and increase of traffic.

  • Calculates popularity

Through the consideration of how many sites are indexed by search engines can be determined by your websites online presence. Your page initially needs backlinks along with keywords for which the traffic is searching right ahead to solve their dilemma. Along with saturation that can be calculated effortlessly along with the familiarity amongst the search results.

  • Use HTML and other web tools

Along with some back end tools, HTML validation and certain analytic web tools are considered to be the most helpful assets of SEM.  All of these three allows the visitors to attain measuring of the success of a certain website. From page tagging to various tools are taken as a help for a resulted measurement of a website.

  • Several more important activities executed by SEM

  1. Paid search ads on your websites
  2. Paid search advertising
  3. Pay per click
  4. Pay per call through mobile network operators
  5. Cost per Click
  6. Cost per thousand impressions
  7. Both CPC and PPC can be sold on CPM basis.
  • Google Adwords

Google Adwords work hand in hand when you are conducting SEM on certain website. Here there are various platforms that help one site in getting a stipulated marketing done quite effortlessly. Even Bing Ads, Yahoo: Search Ads all do the very same things under the SEM.

Checkin SEO

How to Check the SEO Score of a Website

Everyone wants to achieve a high score in his/her own particular field and SEO is not an exception. At our end, we have lots of significant factors which determine the positioning in search engine results but no one actually knows the proper algorithm of search engines and due to consistent algorithm updates from Google, it’s almost impossible to define the algorithm used for deciding search engine results on Google.

Hence we have to rely on SEO score of a website which heavily relies on some significant SEO determinants. Let’s explore the process:

W3C Markup Validation

Since web design is the foremost step therefore W3C markup validation becomes an important factor in deciding the final SEO score. With proper markups you can easily navigate the bots through your site structure and once it’s done; you have one half of the battle.

Alexa Global Rank

Alexa Global Rank is the first deciding factor for SEO score of a website. Global Rank defines the ranking of your website globally while comparing all the other websites available on the World Wide Web in terms of traffic. Rank above 1 million is a good starting point to go on.

Domain Authority

Internet marketers take this metric very seriously while analyzing the final SEO score of a website and it’s highly trusted as well as popular metric as well. Moz finalizes this score by analyzing some important factors defined by Google such as backlinks quality, number of backlinks, root domains etc. 30+ DA is considered a good score here.

Site Loading Time

Slower site loading time means you are losing many potential leads as today; visitors have lots of choices before them. Therefore it becomes quite an important deciding factor for SEO score. There are many websites from where you can check site loading time.

Spam Score

Another highly important factor derived by Moz. It scales the spam score of a website from 0 to 17 as there are overall 17 factors through which Moz derives the spam score. Ideally it should be less than 4 but alone this score doesn’t say much about any website.

Trust Flow & Citation Flow

Both are the factors from Majestic and currently highly influence the final SEO Score of any website. Higher trust flow means you have links from reputed and trusted websites, while, higher citation flow means the popularity and influence of the site in Google search.

Both of these factors scale the site from 1 to 100 and for a bit old website scoring 10+ is a good sign for both of the factors.


Backlinks are the building blocks of your website. If you have good backlinks then obviously you will perform well on all of the above-mentioned tools; that means higher SEO score. And if the backlinks are from unreliable and unstable sources or you have many backlinks from just one root domain or IP then it may be harmful and may result in lower SEO score.

Website Checker

We use a free tool, available in the SEO Plan for our SEO Overall score, give it a try. it’s free, and tells you how many tf, cf, links, and many more usefull information we already mentioned.